In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The present research paper tries to examine the level of consumer’s satisfaction towards Life Insurance Corporation of India. The paper has been divided into eight sections: the first section outlays the literature review. The second section deals with the objectives of the research paper. The third section deals with the hypotheses statements that are formulated to achieve the objectives. The fourth section explains the detailed Research Methodology adopted to carry out the study. The study is descriptive in nature and the researcher has used various statistical tools for the analysis of primary data using SPSS package v/s20.0. The fifth section deals with the analysis of primary data collected from the Varanasi district of Uttar Pradesh, which examine the demographic profile of LIC policyholder, identifies the level of consumers’ satisfaction towards LIC of India in Varanasi district and identifies the relationship between the level of consumer’s satisfaction and their economic condition. The sixth section presents the findings of the research paper attempted for the study. The seventh section deals with the suggestions and concluding remarks and would enlighten us to understand the reality of the initiatives. The final section deals withthe limitation of the study.
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