After the warm welcome that our first venture, The Voice received from researchers, readers and peer groups, it gives the Gautam Buddha Kalyan Sansthan family immense pleasure to bring forth to the reader’s attention the first edition of Business Voice, a quarterly journal of Business and Economics. The international peer reviewed journal is intended to provide a platform to the young researchers and budding thinkers on bring out their articles pregnant with new ideas and new kind of critical analysis. We pledge to work enthusiastically towards the development of the journal to make it one of the most competitive fronts for readers, researchers and thinkers to exchange views and generate new thoughts on Business and Economics. While the organization of Gautam Buddha Kalyan Sansthan has taken up steps for academic development of the weaker section of the society, its research and publication wing has taken vow to honestly and enthusiastically promote the cause of research across disciplines giving impetus to interdisciplinary approach to various polemical and analytical questions.
The current issue of Business Voice has housed six numbers of articles all focused towards the various aspects of Business, Economics, Commerce and Management. The essay in the volume has addressed unique issues pertaining to the subject matter of Business, Economics, Commerce and Management which is intrinsically related to the former two. Happy Agrawal’s essay Growth Analysis of State Bank of India has focused on the growth parameters of the oldest bank of India, SBI in the last decade and a half. Laying special emphasis on the technological knowhow of the bank and incorporation of various other instruments of growth and expansion has not only made SBI the most successful and large bank, it had also helped the development of India’s economy by mobilizing huge savings for dynamic and sustainable development of India.
The combined paper by Saurabh Kumar and Ashish Gupta on Corporate Social Responsibility and Human Resource Disclosure: A comparative study on the selected public and Private Companies in India is an investigation into the extent to which companies in India disclose information about human resource in their annual reports. The essay has also evaluated the resultant effect of it in their sustainability and effectiveness and profitability. Mahendra and Bhawna Maheshwari Daiya’s joint effort Sicial Media Marketing: A New Trend in E-Marketing – A Demographic Investigation of Youth’s Attitude has tried to evaluate and locate the attitude of the youth of India towards Social media which is a relatively new aspect of E-marketing to tap potential customers for the purpose of marketing.
Sofia Khan in her essay had examined and analyzed various aspect of consumer satisfaction in reference to LIC of India in the city of Varanasi. The paper has potentialities to give some new inputs to the LIC in respect of Customer satisfaction. Besides, two other influential essays herein have addressed some small but significant aspect of Commerce, Business and Management.
It is hoped that the journal will be well received in the various fields. We welcome comments and reviews. Book reviews and reviews on articles are welcomed. Kind co-operation, healthy criticisms and comments will help our endeavor attain new vistas of opportunities. We thank our editors and readers for their support.
Dr. Sandeep Kumar